Zig-Zag History Zig-Zag Products Zig-Zag Live

Circa 1880

In the 19th Century, during the battle of Sevastopol, a French soldier (also known as a “Zouave”) had his clay pipe broken by a bullet. He had the brilliant idea of rolling his tobacco in a piece of paper torn from a bag of gunpowder.

In 1894, the Braunstein Brothers perfected the process of interleaving papers in a zig-zag manner and introduced a cigarette paper booklet under the name Zig-Zag®.  In 1900, Zig-Zag gained international recognition when they were awarded a gold medal at the Universal Exposition in Paris.

For over 100 years the image of Le Zouave has been part of all Zig-Zag cigarette papers as a tribute to that creative soldier. Today, Le Zouave and Zig-Zag are known throughout the world as a premium cigarette paper.


Diploma picture from 1900 Universal Expo in Paris, France

Circa 1939

Circa 1880:  Introduction of Le Zouave

Circa 1939: One of the 1st U.S. papers

Circa 1894Circa 1946

Circa 1894: First booklets with interleaved papers

Circa 1946: Introduction of new Le Zouave design

Circa 1900Circa 1950

Circa 1900: Creation of Zig-Zag® brand

Circa 1950: No. 185 Wheat Straw papers